2019 Sponsors & Prize List

Our contest sponsors all have a strong commitment to healthy pets. We are using these new health & weight management technologies and products that you can win or purchase for yourself or family/friends!

We will be sharing information about how these can help your pet at each of our weigh-ins, giving some away to lucky weigh-in attendees and selling them at a special contest price (well below Amazon!) with all proceeds going to the rescue of your choice!


Toletta Smart Litter Box. One of the most exciting new cat home health products we are aware of. Believe it or not, it is a facial recognition litter box with a built-in scale and app to monitor the health of cats 24/7 alerting owners to any changes that might warrant intervention. Getting cats weights passively is a huge step forward to both weight management and early disease detection and we are honored to be able to share this product with the cat community. It is currently marketed in Japan and is due to be available in the US in May/June 2019. We have vouchers for sale and to give away so you would be one of the first to receive in this country. $300 value ($250 PRFR donation price)

BabelBark. A cat & dog activity monitor and more. BabelBark connects veterinarians, pet groomers, dog walkers and pet sitters in a platform that makes it easy to keep track of medical information including pet weights and exercise making it a perfect fit for our contest! Every pet entering contest will receive a FREE BabelBark! $29 value ($20 PRFR donation price)


Sure Care Microchip Feeder Connect. We have used surefeed microchip smart feeders in our weight loss programs for the past 4 years. They use microchip identification to allow feeding for multiple pet households to prevent “food stealing” or sharing. The brand new “connect” model has a built-in gram scale with LED lights so you know exactly how much to feed at each feeding, essential for all pets but especially critical in small dogs & cats. The app even lets you know how much and when your pet ate last. (We are also using these in our PRFR/OVC study prior to their Summer 2019 public release) Classic SureCare Feeder $139 value ($125 PRFR donation price)

FitBark 2 is a returning sponsor (3 years running!) who has developed an amazing research level fitness monitor for pets. Currently used in over 45 veterinary schools to study everything from sleep patterns, osteoarthritis and seizures, this product is very exciting and fun to use and motivates pet owners to regulate calories burn just like a Fitbit. It even connects with YOUR Fitbit if you have one! (It will be used in PRFR/OVC study) $79 Value $50 PRFR donation price

Petcube Bites This product was used in our pilot study and will be used again in our Feb PRFR/OVC study as it is a motion activated web camera. It actually caught one cat stealing another’s food during the pilot study! Invaluable as a way to interact with your pet when away it also ensures that feeding is equitable between multiple pets as it helps observe their feeding behaviors. It also allows treat-flinging while you watch promoting at least a little activity and is very entertaining!

Petnet Smart Feeder. Now in its 3rd generation as a smart feeder, this is the most accurate smart feeder we have ever used with a very friendly easy setup and functional app. Perfect for feeding a single pet multiple (up to 6 times/day) on a timed basis which is ideally how we should be feeding our cats. $179 value ($150 PRFR donation price)

Petrics is an exciting company who is building a pet health platform using an activity monitor and a smart passive scale that can be placed under a cat or small dog’s bed (or in front of food dish or under litter box) and sends weight to an app that has categorized 15,000 foods! We hope to beta-test the first versions in Bugs Cat Gym in February or March of 2019


Purina Pro Plan RX makes some of the very best, reliably effective prescription pet foods. We have been using their weight management foods for over 10 years with fantastic success especially in cats as theirs is a 50% protein, moderate calorie food (a very rare combination) They also recently released a probiotic Calming Care that has great evidence to calm anxious dogs. Will be given as door & paw prizes and to category winners.

PortionproRx is a smart feeder that will feed multiple pets multiple times per day as long as they eat the same dry food. It dispenses a preset amount of food up to 6 times a day but limits to pet with a collar tag activated to allow or deny opening of feeder door from 3 feet away effectively preventing food stealing or sharing. Great for larger dogs and multiple dog and cat households. $289 value (PRFR donation price $199)

Felik is a new laser that has a sensor that knows where your pet is and places the laser in front of them enticing them to play. It has the ability to deliver prescribed exercise indoors when the owner is not present which would be ideal for weight management and to prevent boredom! Although we just have a demo unit for the contest they are ramping up production to be available in Summer 2019!

There when your pet needs us.
West Towne Veterinary Center strives to make your pet’s experience as stress-free as possible. If you have any questions, our contact information is below.


6605 Mineral Point Rd
Madison, WI 53705
Click here for directions.


Mon: 8 a.m. to 5:30 p.m.
Tues: 8 a.m. to 6:00 p.m.
Wed: 8 a.m. to 7:00 p.m.
Thurs: 8 a.m. to 6:00 p.m.
Fri: 8 a.m. to 5:30 p.m.
Sat: 8 a.m. to noon
Sun: Closed

Contact Info

Phone: 608-828-3737
Groomer: 608-828-3730
Fax: 608-410-4020
Email: westtownevc@gmail.com
Leave us a message!
Have a question? We’re here to help! Leave us a message in the form below and we’ll get back to you as quickly as possible. If you need immediate assistance, please contact us at 608-828-3737 during business hours.